Established 1997 in an attempt to revitalize the struggling shopping corridor along Florin Road, the Florin Road Partnership (FRP) is proud to be the oldest PBID on a commercial corridor in California, and one of the oldest in the Sacramento area. FRP was also among the first in the state to renew for a 10 year term. Since the 1990s, the Partnership has played a vital role in economic development and in maintaining the cleanliness and safety of our district which spans approximately 24.1 million square feet and encompasses more than 215 property owners and well over 400 merchants. Florin Road is extremely proud of our multicultural district. Due to our team efforts, crime, litter, and homelessness within the boundary of the Partnership have been drastically reduced and our businesses are enjoying a renewed sense of optimism.  This is why we say: #WeAreFlorin

About the Florin Road business district:

Our commercial promoting shopping & dining in our district:

Florin Road Partnership Board members

  • Barbara Etrick / State Farm Insurance
  • Bobby Phan / iPan Investments
  • Tiffani Fink / Paratransit, Inc.
  • Tom Donaldson / Florin Arts & Business Complex
  • Salwa Hashwa / Oxford Street
  • Mariane Santos / NewMark Merrill Companies
  • Xochitl Gomez / County of Sacramento, Supervisor Patrick Kennedy, D2
  • Jaime R. Cervantes / City of Sacramento, Councilmember Larry Carr, D8
  • Chase Stremsterfer / County of Sacramento, BERC
  • Lucrecio Rodriguez / Bower Properties

Meet the Staff

Corey DeRoo

Executive Director

Dawn Carlson

Deputy Director

Maria Madrigal

Business Community Liaison

Darcy McNie

Office Manager

Maribeth Hayes

Event Manager

The Florin Road Board of Directors

Barbara Etrick

President - State Farm Insurance

Jaime R. Cervantes

City of Sacramento, Councilmember Mai Vang, D8

Tom Donaldson

Florin Road Arts & Business Complex

Xochitl Gomez

County of Sacramento, Supervisor Patrick Kennedy, D2

Salwa Hashwa

Oxford Street

Mai Nguyen

Community Partners of Little Saigon (CPALS)

Michael Pierce

F&M Bank

Lucrecio “Luke” Rodriguez

Bower Properties

Mariane Santos

NewMark Merrill Companies

Chase Stremsterfer

County of Sacramento, BERC

Gary Vickers

Secretary/Treasurer - Paratransit, Inc.

The Florin Road Foundation Directors

Angela Coxeff Tanner

Safetyville USA

Perline Horne

Golf Course Terrace Estates Neighborhood Association (GCTENA)

Evelia Marquez

ReMax

Jim Peterson

Luther Burbank High School

Sergio Robles

Congressman Ami Bera