Established 1997 in an attempt to revitalize the struggling shopping corridor along Florin Road, the Florin Road Partnership (FRP) is proud to be the oldest PBID on a commercial corridor in California, and one of the oldest in the Sacramento area. FRP was also among the first in the state to renew for a 10 year term. Since the 1990s, the Partnership has played a vital role in economic development and in maintaining the cleanliness and safety of our district which spans approximately 24.1 million square feet and encompasses more than 215 property owners and well over 400 merchants. Florin Road is extremely proud of our multicultural district. Due to our team efforts, crime, litter, and homelessness within the boundary of the Partnership have been drastically reduced and our businesses are enjoying a renewed sense of optimism. This is why we say: #WeAreFlorin
About the Florin Road business district:
Our commercial promoting shopping & dining in our district:
Florin Road Partnership Board members
- Barbara Etrick / State Farm Insurance
- Bobby Phan / iPan Investments
- Tiffani Fink / Paratransit, Inc.
- Tom Donaldson / Florin Arts & Business Complex
- Salwa Hashwa / Oxford Street
- Mariane Santos / NewMark Merrill Companies
- Xochitl Gomez / County of Sacramento, Supervisor Patrick Kennedy, D2
- Jaime R. Cervantes / City of Sacramento, Councilmember Larry Carr, D8
- Chase Stremsterfer / County of Sacramento, BERC
- Lucrecio Rodriguez / Bower Properties
